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Jeroen Vaassen

创始人兼首席执行官

当你与叶润一起工作时,你会遇到 Jeroen Vaassen。 他创立公司是为了更好地支持人们发挥他们的潜力。 Jeroen 的突破性见解来之不易。 他喜欢把事情简单化,热衷于变革和培养人才。 他不会只是袖手旁观; 他卷起袖子与您并肩工作,帮助您实现目标。

Jeroen 精通英语、西班牙语和荷兰语,在亚太地区、中东、欧洲和南美洲拥有 20 年的生活和工作经验。 他担任过多个领导职务,在担任最后职务时,他负责 26 个国家(包括中国)的 330 多家酒店和度假村的商业战略,包括定价和分销。 他是一位具有天生好奇心和对文化多样性热爱的先驱。

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Steven Willekens

Partner

Steven is an experienced strategy consultant and executive coach, helping multinationals and PE/VC-owned portfolio companies to grow their business by developing smart strategies, healthy organizations, and impactful leaders. His primary focus is on strategy and organizational design, cultural transformation, team effectiveness and leadership coaching.

He set up Bright Management Consulting in 2016, where he is currently the Managing Partner. Steven was previously Head of Advisory Services at Spencer Stuart in Asia. Before that, he was Director of MNC business for Korn Ferry / Hay Group Greater China. He started his career in the EU lecturing in the areas of organization science and strategy at Maastricht University and afterwards working at a strategy boutique firm Magnitude Consulting in the Netherlands.

Steven is a UC Berkeley-certified executive coach, a KDVI (INSEAD associated) certified executive team coach and holds an MSc in International Economics from Maastricht University (The Netherlands). He authored two publications in Harvard Business Review.

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Andre de Jong

Partner

Andre is a global hospitality executive and advisor, working with owners, operators, and investors to drive performance, scale portfolios, and transform organisations across international markets. His focus is on strategy execution, operational excellence, organisational transformation, and leadership effectiveness.

He brings more than 25 years of experience across Asia Pacific, the Middle East, and Europe, with deep expertise in managing multi-brand hotel portfolios in both managed and franchised environments. Andre has a strong track record in translating strategy into results, improving performance, and building high-performing teams.

Andre spent over 17 years with Radisson Hotel Group, most recently as Area Senior Vice President for South-East Asia & Pacific. In this role, he held full P&L responsibility for a multi-country portfolio of hotels and led regional operations. He executed a restructuring, improved employee engagement, and delivered strong EBITDA growth.

Earlier in his career, Andre held a range of senior corporate and hotel-based leadership roles across Asia Pacific, China, and the Middle East, with a focus on hotel openings, brand standards, large-scale operational programmes, and food and beverage operations.

Andre holds a Bachelor's degree in Hotel Management from the Hotel Management School Leeuwarden (The Netherlands) and has completed executive leadership programmes at Cornell, ESADE, and Georgetown University.

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