
Steven Willekens
Partner
Steven is an experienced strategy consultant and executive coach, helping multinationals and PE/VC-owned portfolio companies to grow their business by developing smart strategies, healthy organizations, and impactful leaders. His primary focus is on strategy and organizational design, cultural transformation, team effectiveness and leadership coaching.
He set up Bright Management Consulting in 2016, where he is currently the Managing Partner. Steven was previously Head of Advisory Services at Spencer Stuart in Asia. Before that, he was Director of MNC business for Korn Ferry / Hay Group Greater China. He started his career in the EU lecturing in the areas of organization science and strategy at Maastricht University and afterwards working at a strategy boutique firm Magnitude Consulting in the Netherlands.
Steven is a UC Berkeley-certified executive coach, a KDVI (INSEAD associated) certified executive team coach and holds an MSc in International Economics from Maastricht University (The Netherlands). He authored two publications in Harvard Business Review.
Andre de Jong
Partner
Andre is a global hospitality executive and advisor, working with owners, operators, and investors to drive performance, scale portfolios, and transform organisations across international markets. His focus is on strategy execution, operational excellence, organisational transformation, and leadership effectiveness.
He brings more than 25 years of experience across Asia Pacific, the Middle East, and Europe, with deep expertise in managing multi-brand hotel portfolios in both managed and franchised environments. Andre has a strong track record in translating strategy into results, improving performance, and building high-performing teams.
Andre spent over 17 years with Radisson Hotel Group, most recently as Area Senior Vice President for South-East Asia & Pacific. In this role, he held full P&L responsibility for a multi-country portfolio of hotels and led regional operations. He executed a restructuring, improved employee engagement, and delivered strong EBITDA growth.
Earlier in his career, Andre held a range of senior corporate and hotel-based leadership roles across Asia Pacific, China, and the Middle East, with a focus on hotel openings, brand standards, large-scale operational programmes, and food and beverage operations.
Andre holds a Bachelor's degree in Hotel Management from the Hotel Management School Leeuwarden (The Netherlands) and has completed executive leadership programmes at Cornell, ESADE, and Georgetown University.